Benafica Brand Identity

Benafica helps employers replace rigid group health plans with more flexible, tax-free health reimbursement arrangements, so they can offer better benefits and improve their employees’ lives.

Complexity is an inescapable part of health insurance, and the technology platforms the industry relies on are often poorly designed, further increasing confusion for the end user. It’s why Benafica is focused on developing customized ICHRA, QSEHRA, and TPA solutions that simplify the process of accessing health benefits.

Benafica’s brand identity needed to not only separate the company from competitors who feel impersonal but also convey their commitment to simplification. A vibrant color palette, organic shapes, and a warm, inviting voice became central elements of their branding. As a technology company, the identity system also needed to solve for how the brand would seamlessly extend across diverse digital environments.