HAP26 Campaign

LeClair is known for producing best-in-class events that bring professionals from across the insurance and financial industry together, and HAP (formerly known as Heathapalooza) is their biggest event of the year. HAP26 needed to confront the tremendous change underway in the market and reinforce LeClair as a leading resource to navigate a new landscape.

The integrated campaign mixed highly targeted paid media with trusted owned channels to amplify awareness beyond their core geographic footprint. Attention-grabbing tactics illustrate LeClair’s ability to guide independent agents and agencies who have the tenacity to forge ahead and succeed as the industry remakes itself.

The result that matters most? Event attendance is on pace to exceed the three prior years despite a tumultuous market.