InPocket Product Identity

Healthcare costs continue to rise at a dizzying pace. This increase is especially true for people securing coverage independently through the Individual market. InPocket is a product created to augment high-deductible ACA plans and help manage unpredictable out-of-pocket expenses. It’s an umbrella policy that isn’t tied to a specific care plan and instead provides money to be used at the policyholder’s discretion.

InPocket was both a new product and one of a kind. Its identity was designed to evoke the feeling of having a reliable guide in the rugged wilderness. One that can be depended on to navigate challenging terrain. Natural tones and textured type became core components of the identity system. Visually rich iconography, reminiscent of camp patches, became a flexible brand asset that anchored print collateral as well as digital media, delivering an evergreen collection of materials that were worth holding onto.