LeClair Resource Fair 2026 Campaign

The LeClair Resource Fair was a brand-new event in 2026, and the first event of the new year. The goal was to clearly demonstrate LeClair’s expertise had grown far beyond Medicare by showcasing the full range of capabilities for independent insurance agents firsthand.

The event took place during a period of significant contraction in the industry, and while competitors were canceling events and reducing resources, LeClair was intent on proving their deep commitment to building long-term relationships in a tangible way.

True to the event’s name, the campaign was inspired by the visual style of classic small-town fairs, adopted an upbeat, energetic tone of voice, and incorporated carnival-like elements–costumes, midway games, and sweet treats–into the attendee experience. Email and social promotion, paired with 1-to-1 outreach from LeClair staff, targeted the local Twin Cities agent community and drew 100+ agents to the event, a dozen of whom weren’t current LeClair clients.